At Parallax, our focus is not on marketing, sales, or business development. It’s about helping you solve real estate problems with AI - turning uncertainty into clarity, confidence, and measurable progress.
Parallax was formed to address the gap between real estate and the development of artificial intelligence. Despite the hype and big stories, real estate has struggled with developing effective technology. And there are some very good reasons for this.
Real estate is a difficult industry for machine-based approaches due to the heterogeneity of markets, properties, tenants, etc.
Artificial intelligence and its subfields of machine learning and deep learning are very complex topics - they are not easy to learn nor to implement.
There is a tremendous communication and culture gap between the real estate industry and the technology industry with little ability to translate across the two.
What firms need is clear expert guidance on how to translate between real estate problems and machine-based solutions.
Parallax uses 1-3 month “jumpstart” engagements to walk firms through a hybrid “do-learn” approach, allowing firms to make significant progress on an AI initiative while integrating foundational AI training into the process. With this hybrid approach, teams can make significant progress on technology initiatives while also learning WHY the process works, enabling teams to leverage the lessons from a few projects into progress across the firm.
Empowerment through individual agency
It all begins with an idea. Most real estate firms have many ideas about new technology capabilities they want to develop, but have no idea how to get there. Parallax has walked through this process many times and can help you avoid mistakes along the way, allowing significantly more progress in a shorter amount of time.
Knowledge Integration
Parallax’s founder has taught courses on AI integration into real estate at top universities to both graduate technology students and over 400 real estate professionals worldwide, in addition to hands-on development of sophisticated AI, machine learning, and deep learning applications for major financial institutions. Our approach is designed to instill deep knowledge into real estate professionals along the way of designing actual AI applications for your firm, providing value long after the engagement ends.
Precision through intentional analytics
Parallax is adamant about maintaining the precision of solutions rather than reliance on big stories that don’t survive the development process. This focus on quality of processes and solutions leads to much more effective initiatives.
Cultivating a growth-oriented mindset
Parallax’s focus on instilling foundational AI knowledge into real estate professionals allows the firm to better identify and ideate on capabilities that previously seemed beyond the grasp of your organization.
Let’s begin the conversation
Regardless of where you are in your technology journey, Parallax can help guide you through the next steps.